Why Does a Jewelry Writer Write the Unforgettable Characters Blog?

By Danielle Olivia Tefft

It may seem strange to you. Perhaps it seems to fly in the face of convention. A writer whose chosen niche is the jewelry industry writing this blog, the "Unforgettable Characters Blog." What in the world is going on? Please take a deep breath and exhale.

 

The Black Prince's signet ring in the Louvre. (14th century). (Wikimedia Commons public domain.)

You see, writing the "Unforgettable Characters Blog" doesn't seem strange to me, the jewelry writer, at all. Yes, the experts will say you should start a blog that focuses on an aspect of your business. Well, in a sense, I have. Isn't great copywriting about telling a provoking story?

Isn't effective copywriting about telling a story that entices clients and customers to hire you or buy your product?  And what makes a story memorable? The meat. That is, the characters and their personal journeys.

True, a jewelry writer's characters aren't flesh and blood. But imagine describing a Medieval prince's ring or a radiant gemstone as adeptly as a beloved fictional character. What a piece of memorable copywriting that would be!

I strive to tell a fascinating story about each piece of jewelry or gemstone I write about. I want you and your customers to become as excited about precious jewels as I am. It's no secret that am a lifelong jewelry lover. I have so many stories to tell.

I have spent countless hours in the library studying everything possible about the craft. As such, I have acquired countless tidbits of jewelry history and lore that others normally passed over.  I remember it all with excitement and fascination! Let me tell the stories of your gemstones and jewelry. You won't be disappointed! Email me today for price quotes and turnaround times.